Macala
Brand identity for a museum of Afro-Latin American art and culture.
An open door to Afro-Latin American art and culture
Macala, the Museu de Arte e Cultura Afro-Latino-Americana, is a concept identity for a museum that celebrates the memory and identity of Afro-Latin America. It draws on Lélia Gonzalez's idea of amefricanidade. The symbol is an arch, a doorway into the museum, and the same shape frames the artworks on posters and tickets. I created the identity: logo, symbol, colour palette and typography, applied to signage, tickets, posters, merch and social media.
The Brand
